Video marketing trends in 2018

Video marketing trends in 2018 | Digital Marketing

Video marketing is one of the most effective methods available out there for you to get your product or service noticed among potential clients. However, it is important to keep in mind that the trends in video marketing are changing at a rapid pace and you need to be careful to follow the latest trends in order to get the maximum results associated with it.

Here is a list of some of the most prominent video marketing trends available in 2018 for you to follow. If you follow these trends, you will get the opportunity to end up with amazing results in the long run.

Use text within the video

Instead of using text along with video, you can think about using text within the video. That’s mainly because people in today’s world prefer to go through visual content instead of textual content. You need to cater the needs of potential consumers through the videos you produce. If you fail to cater the needs of consumers, you will not be able to communicate your message effectively. As a result, you will fail to get closer to the audience.

Try out live videos

Social media networks such as Facebook and Instagram have now provided you with the ability to stream live videos. Hence, you can think about getting the most out of live videos. It has become a popular trend in today’s world as well. According to recent stats, it has been identified that around 13% of internet traffic comes through live videos. It is an economical method available to get a message across as well. Therefore, you should go ahead and try out live videos.

Use videos in the conversion funnel

Videos have evolved to play a key role in the conversion funnel. Therefore, you should not think twice before you use videos. When you use video marketing for business, you need to be careful to make them engaging as much as possible. If the consumer can engage with the videos, you will be able to go ahead and transform them into potential customers of your business.

Reduce the cost associated with video production

One of the key objectives of online marketing is to save money as much as possible. Hence, you should not overlook this fact when you are trying to use videos in your digital marketing campaigns. Recording videos have become cheaper in today’s world as well. A large number of high quality cameras are available at your fingertips to go ahead and capture the videos. Hence, you can think about creating impactful videos under a tight budget.

Promote e-learning

When people go through your YouTube marketing videos, they expect to learn something new as well. That’s mainly because people in today’s world are interested in learning new things within the shortest possible time. You can tap those potential customers as well. Hence, you should focus on delivering something to the knowledge of your audience via the videos you create. Then you will be able to promote your brand in a convenient manner as well.

Sponsored videos

In today’s world, you are provided with the ability to make a payment and get your videos visible to potential audiences. This should be considered into your video content marketing strategy as well. Facebook and Google are two of the most prominent entities, which will assist you to improve the reach of your videos after accepting a payment.

360 degrees video

You must have seen 360 degrees videos on Facebook. If you are marketing your video, you need to follow such a unique approach. When people see something unique like a 360-degree video, they would get the need to go through the content and see what they can get. These 360 videos are in a position to deliver diverse experiences to individuals as well.

Give an authenticity to the brand

When you create a marketing video, you need to think about delivering authenticity to your brand. From various studies conducted in the past, it has been identified that videos are in a position to improve the confidence that audiences have towards a specific brand. As a result, videos are powerful enough to build up your brand and customer loyalty.

Use videos everywhere

When you use video in digital marketing, you should be careful to go ahead and use them everywhere. But you should also be careful to think out of the box and come up with videos that can create interest among potential audiences. Then you will be able to get the most out of time and effort that you spend on digital marketing campaigns as well.

 

Now you have a clear understanding on how to use video in marketing solutions. It is possible for any business out there in the world to follow these tips and get started with video marketing. They can provide you with amazing results in the long run. You would absolutely love the results offered to you as well.


Ghamdan Marketing is a digital marketing business established to help businesses grow online, with the goal of providing simple, affordable and effective digital marketing services.

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