What is Search Engine Marketing

Search engine marketing (SEM) is the process of gaining traffic and visibility in search engine results pages through unpaid or paid search. When people search for products, services or information using search engines to find what they want and need, they want to get relevant information or results. This makes the search engine results one of the best sources to target the audience and have good quality traffic to your website. In order to gain traffic, you need at least to be listed on the first page of the search results through “organic” unpaid......

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