Blog


7 Reasons Why a Website is Important for your Business

One of the most surprising things when you look at small businesses is how many of them don’t have a website or they have outdated website. If a business does not have a website, it means that it is missing out one of the most powerful marketing tools available. A website can work for your business 24/7, 365 days a year.The main reason for businesses to have a website is for your new potential customers to find you. These days most people will go online and search products and services before making a......

Continue Reading


Social Media Marketing for Businesses

Social media marketing is the use of social media platforms and websites in order to raise awareness, connect with the audience and promote products or services. Most of the social media platforms have the built-in data analytics tools. These tools enable businesses to track engagement, performance and success. Businesses use social media marketing to connect with current and potential customers, employees and the audience in general. Businesses can use social media marketing effectively by providing quality and useful content, and engaging with their audience. You can further reach more customers using social media......

Continue Reading


Why Video Marketing?

Online video content is consumed more than ever which gives marketers a great opportunity and powerful channel for online marketing. Video marketing continues to grow and your business has the opportunity to grow if you use video marketing. For example, including a video in an email will help to increase in click-through rate. Video will help you boost engagement, drive traffic to your website and generate leads or increase sales. According to Wyzowl statistics, 61% of businesses have incorporated video as part of the digital marketing strategy. Indeed, if you do not include......

Continue Reading


What is Search Engine Marketing

Search engine marketing (SEM) is the process of gaining traffic and visibility in search engine results pages through unpaid or paid search. When people search for products, services or information using search engines to find what they want and need, they want to get relevant information or results. This makes the search engine results one of the best sources to target the audience and have good quality traffic to your website. In order to gain traffic, you need at least to be listed on the first page of the search results through “organic” unpaid......

Continue Reading


What is Digital Marketing?

Digital marketing is a term used to describe all the online marketing efforts. Businesses use digital channels such as websites, social media networks, Google search, emails, videos to reach, connect and engage with their prospective and current customers.  The promotion of products or services via digital channels will enable businesses to analyse data and understand what is working and what is not. You can track leads and sales conversions. People spend more time online than ever to read articles and watch videos, interact with each other, follow brands and share content. With digital marketing,......

Continue Reading