Non-profit organizations and charities should keep up with any new technologies to maintain their existing and their potential donors as well as to succeed in such growing competitiveness in the fundraising sector. The modern digital and the more technologically advanced world is vast changing in the way charities are raising money for any cause. A report in the year 2016 has shown that 7.2% of fundraising came from online donations, a percentage that will surely increase over the next years.   According to Blackbaud’s 2016 Charitable Giving Report, a mere 7.2% of all......

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